Adding subtitles to your videos can increase the reach of your content. It can allow viewers to watch your video on their devices in public or workplace settings without having the sound turned on.
In addition, captions help search engines index your video’s content. They can also boost the performance of your videos on social media platforms.
Accessibility
What are the reasons or benefits you need to add subtitles to a video? Adding subtitles to your video is an excellent way to increase its accessibility. Subtitles enable those with hearing impairments to view the video without difficulty and can help them understand the context and meaning of the content presented. This is especially important for videos with technical language, like those on physics or medicine.
Subtitles also make it easier for viewers to enjoy the video without distracting background noise, such as music or conversation. When there is no audio, the viewer can still glean the vital information from your video and be more engaged with it. Additionally, videos that explore themes beyond the norm, such as those relating to mental health or social issues, can be brutal for non-experts to follow. Having subtitles will allow the audience to pause and read the captions, which can explain complex topics.
In addition to providing accessibility, adding subtitles to your video can improve its SEO rankings. When your transcribed subtitles are added as an SRT (Subtitles) file, search engines can index and search them by viewers using various keywords. If you want to boost your SEO, it’s worth considering getting your video transcribed and adding multilingual subtitles.
Audience Engagement
When a video has subtitles, viewers are likelier to engage with the content. They can read along, ensuring they’ve understood everything correctly and didn’t miss anything important. This is especially helpful for videos that use jargon or technical terms that may be difficult to understand.
Using subtitles is also an excellent way to reach a wider audience. Over 28 million Americans have hearing loss, and about 5% of the world’s population is deaf or hard of hearing. Without captions, these people cannot hear or enjoy your videos. Adding subtitles to your videos allows you to reach and sell to this group of potential customers.
Captions such as speaker IDs, music, and scene changes can add information to a video. They can also be used to emphasize specific ideas in a video or to add emotion and character. This makes them an excellent way to increase the impact of your videos and create a lasting impression on your audience.
Using subtitles can also help your videos rank higher on search engines. Using multiple languages can increase the keywords your video ranks for, which can help you reach a wider audience. For example, if you upload a video in English, adding captions in Spanish, German, and French will also allow you to rank for these keywords.
SEO
When a video has subtitles, it makes your content more searchable. Since search engines cannot read audio or video content, adding subtitles to a video is a great way to boost SEO. Web crawlers can “read” the video in text form and index the information. Subtitles also add relevance and increase user engagement. A study found that 80% more people watched the whole video when subtitles were enabled.
The key to getting the most out of your subtitles is to ensure they are accurate and relevant. This means using keywords and phrases that people will likely search for when searching for the content you’re producing. To do this, it’s important to conduct keyword research and incorporate those words into your titles, descriptions, and tags.
Additionally, it’s important to note that subtitles and captions can be used for many different types of content. For example, videos containing technical language (e.g., physics, medicine, or chemistry) can benefit from including subtitles because they provide a more precise understanding for viewers who may not be as familiar with the subject matter. The same can be said for a corporate or promotional video introducing new products or services.
Social Media
Adding subtitles to your videos can help you reach a global audience on social media platforms like YouTube and Facebook. Subtitles and captions are readable on these platforms and serve as a secondary form of metadata that search engines can crawl. This boosts your video’s visibility and makes it easier for potential customers to find.
Captions and subtitles are especially useful when a video is shared on social media, as they allow viewers to engage with your content even if they’re not listening to the audio or cannot hear it. Many people use social media in public places where playing a video with sound would disturb the surrounding environment or isn’t permitted. Subtitles also allow users to watch your videos without distraction from other people’s conversations or background noise.
Additionally, video subtitles can be translated into multiple languages, which is excellent for reaching a global audience on social media. With translation and subtitling services, creating captions for your videos is simple and fast.
